SoHo Pop-Up Sneaker Store – New York, NY (Completed in under 4 weeks)

Conceived, designed, and built in less than a month, this pop-up sneaker store in SoHo was all about impact—drawing in passersby with a bold, sculptural presence. We imagined the interior as a monolithic block of wood, carving away a series of ellipsoid volumes to create a warm, cave-like environment. The result is a visually striking, curvilinear space that envelopes visitors and invites them to explore. The organic geometry contrasts the urban grid outside, offering an immersive and tactile retail experience.